As Seen on Good Day New York | International Women’s Day: Female Founded Fashion & Beauty Brands
This International Women’s Day, we headed over to Good Day New York to discuss some of the hottest trending products to gift to any woman in your life this year! Whether she’s passionate about fitness, beauty or fashion, this segment’s got you covered.
SPIbelt | Running Belt
-Kim Overton, the powerhouse behind SPIbelt, didn't just stumble upon a solution to a runner's dilemma—she danced her way onto MTV and conquered marathons before revolutionizing the fitness accessory industry. From her Austin apartment, she crafted the first SPIbelt prototype, knowing firsthand the struggle of storing essentials while on the move.
-Kim Overton's innovative SPIbelt wasn't just a game-changer; it sparked a revolution among runners and fitness enthusiasts worldwide.
-The SPIbelt® expands to hold larger smartphones and is known as one of the best running belts for marathon runners
-Perfect for walking, working out, travel, medical needs (inhalers & Epipens), and so much more.
$26.99, spibelt.com
Saint Jane Beauty | Saint Jane Beauty Star Flower Niacinamide Serum
-Casey Georgeson is passionate about formulas that transform your skin. Throughout her career in wine and beauty, Casey has been committed to delivering products and brands that perform time and again.
-She created Saint Jane with her own skincare needs in mind.
-Suffering from sensitive, stressed skin, Casey discovered a powerful, effective way to combat irritation with beautiful blends of potent botanicals.
-Timelessly beloved for thousands of years for their efficacy, the ingredients in Saint Jane are both sacred and effective.
-Generations have turned to these botanicals to calm and soothe the most intense skin issues. Each botanical is gently extracted to optimize purity and performance.
-As a mother of three daughters, Casey is passionate about empowering women to be their best.
-Saint Jane supports causes like Girls Crushing It, National Bailout, Lipstick Angels and Loveland Foundation to give girls and women a brighter future
-$95, saintjanebeauty.com
Birdies
-Founded in 2015 by Bianca Gates and Marisa Sharkey, Birdies has pioneered the footwear industry, launching a new category of footwear with its stylish flats that are secretly slippers.
-As a mission-driven brand, Birdies is focused on inspiring, supporting, and empowering all women through its collaborations, partnerships, and charitable giving.
-In 2021, they became the founding fashion sponsor for the Angel City Football Club (ACFC) - LA’s first professional women’s soccer team.
-As one of ACFC's title sponsors, Birdies not only supports the team's mission of uniting the community to make an impact but also contributes to ACFC’s goal of bringing resources to those underserved in the LA community, with a particular emphasis on equality, essentials, and educational opportunities.
-Birdies’ impact extends beyond the stadium gates, with 10% of its sponsorship contribution dedicated to providing internship opportunities for girls and women across LA.
-$98-$175, birdies.com
Righteous Roots | Hair Growth Oil
-Righteous Roots is a Black-owned and woman-owned haircare brand dedicated to transforming hair into its healthiest, most beautiful form.
-Founded in 2015 by a passionate trichologist with a medical background, Righteous Roots emerged from a personal journey of loss and healing.
-What began as a quest to nurture her hair back to health following her father's passing, blossomed into a movement centered around natural beauty, empowerment, and inclusivity.
-Every Righteous Roots product is carefully crafted to celebrate and enhance every curl, coil, and kink, from luxurious hair oils to vegan and cruelty-free shampoos and conditioners.
-With a commitment to quality, authenticity, and sustainability, Righteous Roots invites individuals of all backgrounds to embrace their natural beauty with confidence.
-$21.99, righteousroots.net
Club & Court | Ladies Leisure & Tennis Apparel
MODEL: PHYLLIS
-Lara Evans, the founder of Club & Court, followed her passion for tennis and iconic vintage tennis fashion to create a line of stylish and functional women's tennis apparel.
-Frustrated by the market's lack of sporty yet classic options, Lara envisioned a brand that captured the spirit of old-school tennis while meeting contemporary needs.
-Balancing her roles as a working parent and an entrepreneur, Lara dedicated nearly a year to designing modern tennis attire, seamlessly transitioning from the court to daily activities.
-By collaborating with small, specialized, and sustainable factory partners, Lara ensures that her brand maintains its commitment to quality, style, and environmental responsibility.
-We love her Mommy & Me line too!
$60-$150, clubandcourt.com
Samii Ryan | Smiley Sweat Set
MODEL: GRACE
-This viral sweatsuit has been EVERYWHERE since seen on Alix Earle and Alex Cooper (Call Her Daddy)
-A vibrant and influential brand that encapsulates the essence of individuality, creativity, and empowerment, Samii Ryan has gained widespread recognition and a dedicated following since its inception.
-While actively collaborating with charitable organizations, she advocates for important social issues and promoting positive change.
-She wants to be known for creating happy clothes for positive people.
-Smiley Hoodie, $88 | Smiley Pants, $90, bysamiiryan.com